We have been receiving some excellent publicity in the community in connection with the Ohio Flags of Honor that will be displayed in our soccer field, July 2-5. We are very grateful for this publicity, the event has its own website and we have also provided posters and postcards that you can see in various places throughout the community.
A well-done sign, post card, commercial, social media post, etc., can be very powerful. But did you know that the most powerful advertising is WORD-OF- MOUTH?
Jonah Berger, in his book, Contagious: Why Things Catch On, asks the important question: “Why do some products and and ideas catch on and some do not? Why do some YouTube videos go viral?” His answer is “word-of- mouth.? Berger says: “Whether through face to face conversations, emails from friends, or online product reviews, word-of-mouth has a strong impact on our behavior and buying decisions.” He says, “Word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of purchasing decisions.”
HERE IS MY POINT: Please use your word of mouth influence to introduce people to Jesus Christ. Did you know that almost 80% of people who are followers of Christ today say that they initially came to Christ because a friend, neighbor, relative, classmate, or business associate told them about the Lord and his church. Word-of-mouth costs nothing. Word-of mouth is highly-effective. Share your love for Christ with others at every opportunity.